Welcome to The Founder's Files

Welcome to Founder’s Files — where I spill the real tea on building a brand in the wild world of CPG.

Over the past 20 years, I’ve gone from sewing prototypes at my kitchen table to sitting across from buyers at Target, Walmart, and everything in between. I’ve learned the hard way what works, what doesn’t, and what you should never say in a line review (trust me).

This blog is my no-fluff, founder-to-founder download on:

• How to make your brand retail-ready (without the 50K agency)

• How to best prep for a successful line review.

• Lessons from scaling a product from an idea in your head to the shelves nationwide

• The behind-the-scenes stuff no one talks about (but should)

Whether you’re a first-time founder, a seasoned operator, or somewhere in between, this is your shortcut to surviving — and thriving — in CPG.

Subscribe, skim, steal the playbook. I won’t tell.

Let’s do this. 

Sari Davidson, CEO and Chief of CPG